There aren’t any ads on Discord, and the platform relies on sources like premium subscriptions and game distribution for revenue. It has its roots in gaming, with 70% of users joining the platform for gaming, according to their 2020 numbers, but it’s also finding use among businesses and marketers that are looking to engage with customers where they are. What is Discord?ĭiscord is a popular voice and text chat platform with over 150 million active monthly users and 390 million registered accounts. So, should you set up a Discord server for your company? Let’s find out. Sure, it was initially created for gamers to converse (think: Fortnite and Mindcraft), much like B2Bs do via Slack or message boards, but now, with a userbase in the hundreds of millions, brands and companies are wisening up and accessing a whole new market of prospects. Your kids or your friends’ kids might be using it regularly, and it could be what your B2B marketing strategy is missing we’re talking about the Discord app-and it might be time for you to create a profile for your business.
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